Hobbs/Herder Advertising - Master Your Marketing
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Our Approach

Our ApproachTrust. It's a strong, intuitive word. An emotional word.

It's also a word that drives business. It's the reason the people you call "clients" choose your services over other service providers. It's the catalyst behind referrals and repeat business.

But what about all that other business out there? Those prospective clients who don't know you yet? Market-share you're not getting?

If they only knew the real you, trusted you the same way your clients trust you, they would certainly choose to work with you, too. If you could somehow establish that sense of trust with lots of people at the same time, you could take your business to the next level, right?

And so you find yourself at the infamous crossroads that faces every professional services provider or small professional services firms.

How do you grow your business? Not just grow it through the occasional referral or a haphazard do-it-yourself approach. And certainly not the business development you can muster up in between your busy schedule. No, the bigger question is: how do you grow your business on purpose through an orchestrated approach that attracts a steady flow of leads and new clients?

There's a good chance you are visiting this website because you are ready to take your game to the next level. Well, you've come to the right place.

At Hobbs/Herder, we are experts in marketing for professional services practitioners and professional services firms. Working with residential and commercial real estate, financial planning, mortgage, insurance, engineering/architecture, consultants and other professional services is our specialty. This laser-focus specialization allows us to offer high quality, results-driven marketing strategies and tools at cost effective rates.

The Hobbs/Herder approach is based on one key principle, a principle of which you are well acquainted: trust.

How people perceive you as a professional services practitioner is what we call personal branding. It's capturing what you stand for, what makes you different, what makes clients feel comfortable doing business with you. It's the process of communicating that emotion quickly and effectively to people who don't know you.

At Hobbs/Herder, we build trust and credibility for you and the service you provide. We analyze what makes you unique, what differentiates you from the competition. We'll drill down and ask you the tough questions as part of our patented process to determine your Differentiation Quotient(R). This is the first step toward creating a strategy that capitalizes on your strengths and attracts business to you systematically through marketing strategies, not haphazardly through the occasional referral. It's really about mastering your marketing...and therefore your business.

Is it time? Are you ready to embark on a program to Master Your Marketing and take your business to that elusive next level? If so, let's have an initial conversation. We trust it will be time well spent.

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