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Case Studies

Altera Real Estate
Re-Branding a Real Estate Company

View PortfolioSteven and Gary Thomas were affiliated with a top international real estate franchise, but wanted to re-brand it as a “Mega-Boutique” realty firm. They realized that to be successful, they had to invest in marketing pieces and create a “brand” that would not only win over consumers, but their existing roster of agents as well. They also understood they needed to execute a carefully orchestrated launch of this new brand.

Hobbs/Herder Advertising created a new brand and supporting marketing materials that positioned the re-branded company as the “Premier Mega-Boutique Agency.” Altera Real Estate was positioned as a locally based company effectively catering to its high-end marketplace. Hobbs/Herder Advertising also helped coordinate the successful launch and Altera has even begun successfully licensing its new brand to other franchise owners.

Alterra Real Estate



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