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Case Studies

Andrew Giambarba
Independent Insurance Consultant

View PortfolioThis insurance professional came to Hobbs/Herder Advertising for a marketing strategy that would allow him to compete against national firms while playing up his multi-carrier benefit to prospective clients. Since marketing for insurance professionals was virtually non-existent, he realized this would be a distinct advantage.

Most insurance collateral focuses on the same dry benefits and generic company information. Hobbs/Herder designed a marketing strategy and crafted marketing collateral that humanized the client as a professional to create an instant rapport and trust with prospective clients who receive them. The sheer quality of the materials automatically put him on a level with companies much larger than his.

Giambarba Example

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