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Client Case Study
Altera Real Estate
Re-Branding a Real Estate Company


Steven and Gary Thomas were affiliated with a top international real estate franchise, but wanted to re-brand it as a “Mega-Boutique” realty firm. They realized that to be successful, they had to invest in marketing pieces and create a “brand” that would not only win over consumers, but their existing roster of agents as well. They also understood they needed to execute a carefully orchestrated launch of this new brand.

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